Universal Music Africa (UMA) has struck an unique multi-year partnership with Grammy award successful Senegalese music star Youssou NDour and his firm, Youssou Ndour & TBI Publishing SA.
The partnership between Youssou NDour and UMA will start with “the surprise release” of a brand new album on November 12, 2021.
Launched in 2018 with a regional headquarters in Abidjan, Côte d’Ivoire – Universal Music Africa’s scope encompasses 25 French, Spanish and Portuguese-speaking international locations throughout the continent, and represents greater than 50 artists.
UMA now has further divisions in Dakar, Senegal and Doula, Cameroon, all underneath the management of UMA’s Managing Director Franck Kacou.
Today’s announcement follows the information from March 2021 that UMG signed a take care of Africa- based mostly streaming service Boomplay to develop its distribution license for the UMG catalog to cowl 47 international locations throughout the continent.
In July, UMA signed an unique strategic pan-African distribution partnership with celebrity French rapper Booba and his Tallac Records label.
In latest years, UMA has additionally launched a number of frontline labels together with Def Jam Africa and Motown Gospel Africa.
“From Africa to the World… Let’s go Universal…”.
Commenting on his collaboration with Universal Music Africa, Youssou NDour stated: “From Africa to the World… Let’s go Universal…”.
“It is an honor and a great pride for Universal Music Africa, to have gained the trust of such a monumental figure in African music culture.”
Franck Kacou, Universal Music Africa
Franck Kacou, Managing Director, Universal Music Africa stated: “It is an honor and a great pride for Universal Music Africa, to have gained the trust of such a monumental figure in African music culture.
“Youssou NDour has inspired multiple generations of music fans, each time with his impressive relevance, social resonance and most importantly with his timeless songwriting.
Kacou added: “His incomparable voice is a strong symbol of the direction we have taken over the past couple of years with UMA, establishing the company as a true home for African artists and music, and a bridge to audiences around the world through our network of labels around the world.
“I am convinced that Youssou NDour’s future releases with UMA will add to his already long list of international successes at the service of the continent and continue to build on his powerful and lasting artistic legacy.”Music Business Worldwide