Sony Music Middle East and Spotify rival Anghami launch JV record label, Vibe Music Arabia

Sony Music Middle East and Spotify rival Anghami launch JV record label, Vibe Music Arabia


Sony Music Entertainment Middle East (SME) is launching a three way partnership record label with outstanding MENA centered music streaming service Anghami.

According to SME, the brand new label, Vibe Music Arabia, will “support the independent Arabic artist community” in Saudi Arabia, wider GCC and Levant.

This gained’t be the primary time that Sony has launched a label with an organization that owns a music streaming service.

Sony additionally owns 50% of Liquid State, a three way partnership dance label it launched with Tencent Music Entertainment’s majority guardian, Tencent Holdings, in 2018.

In 2020, Liquid State employed Victor Lee as its new Managing Director, and stated that it goals to turn out to be “the top electronic dance label” in Asia.

SME provides that the brand new Vibe Music Arabia label will act as a “creative, accelerator and educational hub to empower musicians, songwriters, producers, and content creators to tell their stories regionally and globally”.

“Through Vibe Music Arabia, artists, songwriters, and producers will have access to a range of opportunities to build their brand and reach in the Middle East, as the new label combines Anghami’s unique local insights, rich data and networks with Sony Music Entertainment’s global reach and expertise,” provides SME.

Rami Zeidan shall be main Vibe Music Arabia as General Manager.

He brings greater than 15 years’ expertise in cultural advertising and marketing, music, and leisure, most not too long ago as the pinnacle of TikTok MENA’s Video and Creative division.

Vibe Music Arabia shall be working with Khaleeji Producer AbdulAziz Louise whose collaboration with Bader Al Shuaibi and Haneen al Kendari in “Bravo Aleih” achieved over 90 million views throughout all platforms, and over 200 million streams total.

Rising Saudi expertise Zena Emad will even be becoming a member of Vibe Music Arabia to work on her upcoming single.

“At Vibe, our approach is simple- to be a creative and enabling hub, and to build a dialogue within the community to teach, learn and help young talent grow.”

Rami Zeidan

Rami Zeidan stated: “At Vibe, our approach is simple- to be a creative and enabling hub, and to build a dialogue within the community to teach, learn and help young talent grow.

“I am feeling super inspired by the region’s enabling ecosystem and the young talent that is coming from every corner. With the impact of digital streaming on the rise, our commitment is to foster this talent, and work hand in hand towards shaping a new era for Arabic music.”

“Vibe Music Arabia continues Sony Music Entertainment’s global focus and commitment to local language, domestic repertoire and communities.”

Shridhar Subramaniam, Sony Music

Shridhar Subramaniam, President, Corporate Strategy and Market Development, Asia and Middle East, Sony Music Entertainment, added: “We are thrilled to announce the launch of Vibe Music Arabia as a new label for independent Arabic artists – combining Sony Music Entertainment’s unrivalled regional teams with dedicated resources and Anghami’s best-in-class services and technology, to help foster long-term partnerships and deliver global success for the next generation of Arabic artist talent.

“Vibe Music Arabia continues Sony Music Entertainment’s global focus and commitment to local language, domestic repertoire and communities.

“We believe the creative, community-first leadership team led by Rami and his team are perfectly placed to nurture and develop more artist stories and music and I wish him all the best as he leads this new, independent label in one of the fastest growing regions.”

“We see so many talented artists and songs emerge daily from this region and believe there is a real opportunity for a boutique label to foster these fast-growing music communities and help develop their craft.”

Eddy Maroun, Anghami

Eddy Maroun, Co-Founder and CEO of Anghami, stated: “At Anghami we are proud of our deep-rooted Arabic origins.

“We see so many talented artists and songs emerge daily from this region and believe there is a real opportunity for a boutique label to foster these fast-growing music communities and help develop their craft.

“Now is the perfect time for Vibe Music Arabia. The team is young and passionate, with a wealth of experience and creativity that will unlock the potential in the Middle East, enrich the independent music scene and most importantly, create original tracks for the whole world to enjoy.”


The launch of the brand new label follows the information in March that Anghami has entered right into a definitive merger settlement with publicly traded particular function acquisition firm (SPAC) Vistas Media Acquisition Company Inc.

The deal will end in Anghami itemizing on the NASDAQ in New York, with the mixed firm set to function underneath the Anghami title and commerce underneath the brand new image ANGH.Music Business Worldwide

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