In spite of Peloton’s distinguished placement, the firm claims it didn’t know the full context of its product’s storyline.
“HBO procured the Peloton Bike on their own,” the firm’s Senior Communications Lead Denise Kelly advised Buzzfeed. “Peloton was aware that a Bike would be used in the episode and that Jess King would be portraying a fictional Peloton instructor.”
“Due to confidentiality reasons, HBO did not disclose the larger context surrounding the scene to Peloton in advance.”
Kelly additionally responded by sending press an announcement from Suzanne Steinbaum, an precise heart specialist (and member of the firm’s advisory council), attributing the fictional character’s dying to causes outdoors of Peloton.
“I’m sure SATC fans, like me, are saddened by the news that Mr. Big dies of a heart attack,” she wrote. “Mr. Big lived what many would call an extravagant lifestyle—including cocktails, cigars, and big steaks—and was at serious risk as he had a previous cardiac event in Season 6. These lifestyle choices and perhaps even his family history, which often is a significant factor, were the likely cause of his death. Riding his Peloton Bike may have even helped delay his cardiac event.”
Later in the spin-off, as although to make up for the dying factor, And Just Like That… options Miranda telling Steve that it wasn’t the bike’s fault. “He got the OK from his cardiologist,” she says. “Exercise is good for the heart.”
Carrie Bradshaw followers, who’ve been patiently ready for her return, weren’t significantly thrilled with the ship off.
“Are you telling me after ALL these years, the only thing the writers could think of was to kill off Mr. Big in the first episode after a Peloton workout?!” tweeted one Thursday. “This is the MOST disrespectful shit… I haven’t been this mad over a show since Shonda killed McDreamy.”
“We did not wait years for a new series and go through all those ups and downs to have Big and Carrie to finally get together for Big to be killed off on episode one,” added one other. “We didnt sign up for this shit. Big deserved better 🥺😢😭😭”
Peloton was already struggling, even earlier than its unflattering AJLT cameo. According to Bloomberg, “Peloton’s shares have dropped 73% this year as the U.S. reopening saps potential demand for at-home workouts.”
On Thursday, in an extra twist that nobody noticed coming, real-life monetary analysts had been compelled to reply whether or not Peloton’s involvement in Big’s (fictional) dying may have an effect on the firm.
An analyst at BMO Capital Markets advised the journal, “Although unlikely to impact sales. . .it does question whether PTON is losing degrees of control over its storytelling, perhaps its greatest achievement to date.”